Think about all the logos we are familiar with. What do they have in common? They are elegant, powerful logos purposed to be memorable and reflect the identity of the company. Logo design is one of the first steps in branding your company. A good logo should create a recognizable association to your company, reflect your companies identity, and leave a lasting impression on those that come across it. Our team of designers is ready to create a logo you’ll fall in love with and won’t stop until they get it right.
Our process for logo design begins by getting to your company. We learn what it is you do, your core values, and if there is something you would like to communicate or stand out through your logo. It may be easier to capture the essence of some companies than others, but all companies have a personal brand hidden inside and we will keep working until we find it.
Once we have choices to view, the customer can then let us know the direction they feel best conveys the identity and essence of the company. As part of the process, we will most likely go through a few designs and drafts until you find something that stands out to you. But we won't stop working until you are fully satisfied with your new logo!
Do you feel like you've outgrown your logo? It's okay. Most companies don't have the exact logo they originally started with. Companies that have been around for a while have either completely updated their look or have made minor adjustments to their classic logo to keep it fresh, clean, and relevant. Our goal is for your logo to maintain as much of your classic identity as you possible while also communicating a new feel and fresh excitement for your brand.
The process for updating your logo is simple. We find a little bit about what you enjoy about the old logo and what it is you are wanting to accomplish with the new logo and then we go to work. We make sure to keep the classic feel and association with the old logo while also presenting something that's new and fresh and communicates a new life and season for your company.
Knowing how to effectively use your logo and it's different variations can be difficult. Our guide ensures that you and anyone who may be working with your logo have strong guidance and direction in how to work with and present your logo. You will find suggestions for different color variations, instructions for printed content, when to use your full or abbreviated logo, and more. Though it is not necessary and you are free to use your logo however you desire.. It is nice to have a reference especially as you begin the process of becoming acquainted with your logo.