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We look at research from a holistic point of view. We look to optimize your conversion rate by studying high performing search, display, and social ads for law firms.
We launch each PPC channel with the intent to convert. We optimize whichever channel you use to get the most conversion bang for your advertising buck.
Our efforts are not limited to a great PPC campaign – we work to drive actual, qualified sales via our focused PPC execution.
Here’s how we do it:
1) We find the right keywords and their perfect placement to give your firm more visibility and impact.
2) We target the right audience with smart negative keyword placement to get clicks from people looking for your niche legal practice – people you’re most likely to convert.
3) We find the optimal granularity for your keywords, turning your ads into genuine answers to your audience’s questions.
4) We create and execute a bid management strategy that gets the most out of your ad-spend budget.
5) Finally, we use continuous PPC auditing, analytics insight, traffic analysis, ad split testing, and smart retargeting to accomplish it all.
When your PPC campaigns consists of ads optimized for conversions, the results are a much better ROI.
A better conversion rate gives you more room for creativity with ad design, a chance to bid aggressively, and higher average positions. This improves your conversion without paying a cent more than you have to.
We test and optimize your landing pages to make your PPC campaign more lucrative, faster.
Our PPC management service performs better because it’s backed by our landing page optimization testing.
We are constantly researching and coming up with landing page testing techniques that we implement for confidence levels of 90% or higher.
All of this works to increase your number of conversions, rate of conversions, and the overall cost of converting one visitor.
Our expertise in paid marketing management stems from our understanding of web traffic. We make sure you get traffic that’s tailor-made for your niche legal practice.
Our broader approach increases your visibility among the right audience. Then, a more targeted approach brings the conversion-ready members of your audience to you.We stretch your PPC budget to include qualified conversion and repeat campaigns, for an even better ROI.
Our expertise in paid marketing management stems from our understanding of web traffic. We make sure you get traffic that’s tailor-made for your niche legal practice.
Our broader approach increases your visibility among the right audience. Then, a more targeted approach brings the conversion-ready members of your audience to you.We stretch your PPC budget to include qualified conversion and repeat campaigns, for an even better ROI.
You’ll get weekly updates (every Monday) on our plan for the week. You can also call us whenever you want to speak to one of our expert support staff.
You receive all your PPC channels and tracking data on one, flexible dashboard. You can track individual channel performance, or even create custom reports on it.
Your ad spending results define our success. We base our month-to-month business relationship with you, on those results. Instead of planning months ahead, we take managing your paid advertising, one brilliant result at a time.
The entire campaign(s), and everything in it, are yours to use and repurpose as you like. We are confident in our expertise and keep our clients with us by producing better PPC results, every time.
We don’t just create brilliant, precise, high-conversion ads. We look to other areas of your inbound marketing strategy and assets, and improve them, as well.
We tune all our efforts with your goals for growth. Whether it’s scaling upward, or leaning out your marketing framework, we make sure your goals shape the PPC strategy we create for you.
1. We run ideas by you every month, and use your goals as a bottleneck to narrow it down to the best ones. However, instead of sticking to a static success rate, we raise the bar higher, each month.
2. You get a dedicated account manager, designer, and support staff to work with you, help you out, and answer all of your questions on a daily basis.
3. We don’t just use ‘tried and tested’ ad creation techniques. We learn from each success, and create new techniques based on the ones that worked.
4. Your PPC numbers and statistics are important, but we focus more on creating a great user experience out of your ads. First impressions are everything in PPC, and we make sure yours is top-notch.
5. Your marketing should be based on performance, and creating the best experience for your audience. Let us help you reach your audience, make more money, and grow faster.
Ready to bring in the right prospects, and make clients out of them? Get in touch with us here.