As we move through the first half of the new calendar year, you should be asking yourself a couple of important questions about your online marketing efforts. For example, you could ask, “Is SEO going to change in 2019?” Experienced observers of the industry say SEO has changed each year for the past decade, in small but significant ways. It’s probably going to change in new and significant ways in 2019, as well.
Once you’ve learned about the truth, it’s essential to know how SEO will change in 2019: –
To answer this million-dollar question, you can begin with the specific elements of search-engine optimization that are already in use and will grow in importance as the year goes on.
Because there are millions of active websites “out there” you must do all you can to be found easily. It’s as simple as that.
And given the numbers are massive (150 million sites and growing) the search algorithms are going to be more complex, and more demanding of White-hat SEO methods.
Focus on What Matters
Some of the important factors you and your SEO Company should address are voice search, mobile use, video content, as well as artificial intelligence. One recent study indicated that 20% of all searches are now conducted by voice. This percentage will increase to 50% in the next two years, according to estimates.
Voice search has reached the “user-friendly” stage in development, so it’s imperative you address it in your SEO program. In fact, words such as “Siri” and “Alexa” are common terms among consumers today. Voice searches will be conversational in a way that separates them from the classic typed, in-text search. At this point, you should be thinking about factoring in voice search strategy as part of your marketing endeavor.
On the Move
Searches made from a mobile phone have outpaced voice search in the past couple of years, an element that you must address while creating and curating content. Google has, in fact, completed updates to make mobile-friendliness of sites a ranking factor for them to appear in search results.
Because about half of all search content is delivered via smartphone or tablet, it’s important to work with your SEO expert to address this ranking factor. For your small business, this means optimizing content for mobile users as well as make your website mobile-friendly.
When you are working with content creators or developing your own content, remember that the traditional strategies in SEO won’t necessarily deliver the organic results of the past.
Let’s Get Technical
Quality content is still going to be a driving factor in SEO success, but you will need to focus on the technical status of pages as well. What does this mean? As the old TV show stated, “I’m glad you asked that question.”
In basic terms, you should give increased attention to all the elements of your sites that are not content. This is not SEO focused on keywords. It’s a complex process you should prepare for by working with specialists who can review and audit your content, and optimize it technically.
People with even a passing interest in computer technology and related fields have heard about artificial intelligence (AI) for several years. In the discussion of SEO success, it’s important to understand that AI is already a factor you should be aware of. Google, for example, uses this technology to imitate human behavior, getting valuable information by imitating engagement of a “live” person.
If the AI process determines your site is quite usable, you will probably move up in the search engine rankings. Site owners, sellers, and service providers should understand that AI, rather than scaring you away, should make you focus more on your perfect prospects.
As the year progresses, and as your business moves into 2020, you’ll probably find organic listings will gradually be replaced by a growing number of paid ads on search pages. As an SEO marketer, you’ll probably have to “step up your game” so to speak.