AI and Marketing

AI and Marketing. The future?

  • avdigital | Nov 7, 2020

It is very easy to imagine a world where AI will become a dominant force in content creation and management. AI has already been used to create content for websites and other online channels, but it is the rise of social media channels that will really change the game.

Imagine a world where you could create content and feed it to the many social networks like Facebook, Twitter, and Instagram. The content would be continually updated to ensure that users would always see the most relevant content.

A world where a business could write an article on a topic they know well and AI could take it from there. Once the article was written, it would be published on the business’s blog. The article would then be sent to the company’s social media channels to ensure that the content was seen by as many people as possible.

It would be the ideal situation for a marketing manager. No more having to waste time writing content. No more worrying about how content is going to be seen by your audience. AI would do all the dirty work, leaving the business manager to focus on driving the business forward.

What if AI could be used to write a full article or even a whole book? Imagine the scenario where a business could put together a book on an industry-related subject without having to do any of the work. AI would be able to take the content from the business owner’s head and then write the book. All the business owner would have to do would be to check the content and approve it.

It may sound like a pipe dream, but it is not that far away.