Through both extensive research and personal experience, we have found a few helpful tips that have proven useful in growing our clients’ social media. Here are 6 useful tips that, when implemented, are sure to help you grow your following and increase your reach.
1.) Post consistently
Much like working out, consistency is key. Rarely will a social media account take off soon after its birth. But through consistently posting relevant and engaging content, you can and will grow your social media page. Like all things, it takes time and patience. Tracking followers and engagement over time is a good way see how far you’ve come, and gives you the assurance that you are growing, slowly and steadily.
2.) Post Videos
They say that pictures are worth a thousand words, then how much more for a video? Videos are much more likely to be shared, liked, and engaged with. This, in turn, extends the overall reach of a particular post and has a greater potential of going viral.
Social media is about creating a community for your brand. You do not want your social media pages to be a one-way street. Your followers are much more likely to feel a connection with your brand if you do little things such as responding to comments and personally engaging with your followers. Also, when a follower comments on your page, their friends and followers will see that on their respective pages and this expands your reach.
4.) Quality over quantity
Would you agree that 5 top-notch posts work better than 20 mindless posts? The idea is to post content consistently sure, but it needs to be relevant to your business and followers. Over-posting is real and it can have a negative effect on your following if you are spamming their pages with irrelevant or annoying content.
5.) Know your audience
This may sound obvious and not worth mentioning but we can’t stress the importance of this enough. Knowing what to post, why you are posting, and whom you are posting for is extremely important because the material that you post should be tailored specifically for your desired target market, niche if you will. You can’t just post about a rock concert to an audience of English literature enthusiasts.
6.) Run ads
Boosting posts and running ads on Facebook, Instagram, and Twitter is an cheap and effective way to exponentially increase your reach and gain more followers for your accounts. I recommend that you have ads continuously running with a budget of a few dollars a day and you can pump those numbers up for a special sale or event.
These tips are extremely important and they have proven to be very helpful when growing social media platforms and expanding their reach. It takes hard work, discipline, and consistency but by implementing these tips on a regular basis, you can be sure to experience growth in followers and engagement on your social media. Hopefully these small tips and strategies can help you as it has one of our clients, a sports bar in Houston Live Sports Bar & Grill.
If you are having trouble growing your social media accounts by yourself due to time restraints or other factors, our social media experts are always here to help you.